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|Data collected with QPSMR, or information generated from almost any other program, can be analysed using the powerful yet easy-to-use cross tabulation facilities included in QPSMR.
Simple window selections allow you to create whole sets of high quality tables in a matter of minutes. Up to 30,000 tables can be saved in each set and any number of sets may be created for each of your projects.
Question and response texts are used as labels on your tables and can easily be amended if you wish (without altering the original entries).
Tables and pages are automatically numbered and any tables too large to fit on one page are divided into fully labelled overflow pages. An index is created behind the scenes, so you, or your clients, can see at a glance the position and description of each table in the set.
Tables can be viewed on screen, opened in a word processor or spreadsheet program and/or printed as required. If you wish, you can develop your own print style, and include company and product logos, for a professional finish.
Entries from your questionnaire can easily be combined or restructured to produce new variables for analysis. Each response in a variable becomes a row or column of a table; a response may simply be copied from an existing question, or it may be a more complex definition referring to a number of different entries. Typically, variables are created in order to produce breaks, sometimes referred to as banners, which are used as the columns (across the top) of your tables. A very simple example would be to create a new demographic break from original Gender and Age entries.
Variables can also be used to add summary rows (Nets), to count responses to multi-coded questions, to produce comparisons and to apply arithmetic to entry results.
Using QPSMR, tables can be filtered to any level; you could, for example, choose to see your survey results based on only male respondents, aged 35 or over, who purchased product A. Filters may be simple or as complex as required, and they may be applied globally (so every table is based on the data sub-set) or they can be used on individual, or a number of selected tables.
Score values may be allocated to responses, so that averages (means) are automatically included in your analysis.
|Many options are available to control the contents and layout of your tables; you can show different types of percentages, response ranking (in descending or ascending order), set the number of decimal places and include statistics and significance tests, as required. Statistically different figures can be marked, using a variety of methods, and your analysis can include arithmetic manipulation of existing tables.
QPSMR has a unique "overlay" table facility, where similar tables can be stacked, one on top of another. When overlay tables are incremented, they are added together, giving the impression of a single table. This overlay feature is especially useful when creating "banked" tables, which are often required in product test analysis.
QPSMR has full weighting facilities; you can apply respondent target weighting (the grossing of your sample to known populations) and quantity weighting using any numeric or single response entry from your survey. For example, if a question that collected an amount of money spent was used to weight your table, the results would be based on the total amount of money spent (rather than the total number of respondents).
QPSMR Companion (available free of charge to all QPSMR Insight and QPSMR CATI users) has a weighting facility which adds a calculated weight for each respondent to the data itself - ideal for RIM weighting. A Data drill down analysis option is also available.
Tables are not the only form of analysis included in QPSMR. Topline summaries of your data may be created at any time; figures, percentages, averages and counts of reject (catch all) responses can be shown. Lists of information can also be produced, for example, it is a simple process to create a spreadsheet file containing survey details for each respondent.
There is no graphics "add-on" included with QPSMR - instead, you simply open your tables in your favourite spreadsheet or graphics package. This means that your output is not restricted; you are free to produce the exact graphical representation you need.
Also, you can easily create special files for use with QPSMR Reflect - the end user analysis software (available for FREE download)*. This means that along with the results from each survey, you can also provide a set of Reflect files (which for most projects takes a matter of minutes) giving your executives, project managers and clients that little extra!
* Tip: It is also possible, using the QPSMR Companion, to use generate qpsmran files so others can use Data drill down.
So when it comes to analysis QPSMR really does mean business; it’s powerful, flexible and ultimately usable!